Citi Card

In a commercial called "The Ex", Citi Card illustrates the benefits of their credit cards through the story of a sad sack "boring, boring, boring" guy who's girlfriend breaks up with him.  This ad preys on the stereotype of men just wanting to sit at home and watch TV.

To be fair, I don't think this ad necessarily puts the ex-girlfriend in a great light.  It presents her as superficial and shallow, herself.  I know Citi needs a 'hook' for their commercials, but I don't think it is necessary to disparage people.

Bud Light

You'd think guys would be safe in beer + football commercials.  Not so fast, Bud Light flips the script.  Take note at 24 secs when the cute blonde girlfriend brags that her beer "made him cry" - 'him' being the sad, sappy looking boyfriend pouting at her side.

Progressive Insurance, Part 2

I've previously pointed out how Progressive Insurance enjoys emasculating men.  Here's an even older commercial than the ones previously cited.  I simply can't figure out why a major insurance carrier relish mocking and diminishing man.  In this ad, a woman compels her male partner to carry a "European shoulder bag" which everyone else recognizes as a woman's purse.

Cottman Transmission

At the moment of the arrival of a Baby, Momma decides it's time to humiliate Poppa.
This commercial strikes me as particularly vile.