War On Men: McDonald's

Wednesday, September 5, 2012

McDonald's

McDonald's is highlighting man's natural insecurity and bumbling attempts to fetch a damsel. This commercial (ending edited) features a nerd anxious about his fading looks, and stretching to sound intelligent about a stupid park sculpture. In the unedited version, the librarian mar'm catches him in his pretense which he plows ahead with anyway. The commercial reminds me of the old M*A*S*H episode where Hawkeye coaches Radar on how to sound intelligent around cultured women. "Any time she mentions music, just say 'Ah, Bach!'" When did women seize all intellectual pursuits beyond Nintendo and football?

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War On Men... about this blog

A giant pendulum is swinging past the mid-point.

Men are under full-scale attack.

Undoubtedly, for millennia, most cultures were male-centric, perhaps male dominated. Without dissecting the reasons why, the pendulum of gender-influence is swinging away from male-centrism in the direction of female-centrism, female dominance. If you need proof of that, this blog is not for you. My feeling is simple - neither gender should dominate, demean, or degrade the other. As wrong as some think male-centrism may have been, female-centrism is not a better alternative.

The purpose of this blog is to point out ways in which media - specifically television advertising - reflects the swinging pendulum and, in my mind, is accelerating the swing.

If you want to play along, email me.

I am Clark H Smith.