I guess the saddest or most confusing thing about these commercials is where they are placed. When I watch TV, I watch sports. I don't watch The View, The Chew, Rachel Ray, Oprah, or Ellen. One might reasonably expect that sales messages that appeal to randy women who want to neuter their life-partners would be placed in shows that pull in that audience (and I'm not suggesting it is a small audience). But what advertising agency meeting ended with "and we're going to run this during Sunday Night Football"? Primetime TV spots are expensive. Commercials are strategically placed where there is a high expectation of favorable response. These ads are the snipers at the front line of the War On Men.
Sunday, December 21, 2014
Verizon - The Good More
The ad agency for Verizon has a good idea. Let's have Mom direct the Christmas morning video. Fun! When Dad (a thirty something with lots of gray in his scruffy hair and beard) doesn't give her the gift-opening response she wants, she subs him with a more handsome, better coifed Dad-stand-in. The most pathetic thing about the scenario is when ex-Dad sees and hears new-Dad's response, he nods in acceptance if not appreciation for the choice Mom made. If my last post didn't spark you to look up cuckold, maybe this one will.
I guess the saddest or most confusing thing about these commercials is where they are placed. When I watch TV, I watch sports. I don't watch The View, The Chew, Rachel Ray, Oprah, or Ellen. One might reasonably expect that sales messages that appeal to randy women who want to neuter their life-partners would be placed in shows that pull in that audience (and I'm not suggesting it is a small audience). But what advertising agency meeting ended with "and we're going to run this during Sunday Night Football"? Primetime TV spots are expensive. Commercials are strategically placed where there is a high expectation of favorable response. These ads are the snipers at the front line of the War On Men.
I guess the saddest or most confusing thing about these commercials is where they are placed. When I watch TV, I watch sports. I don't watch The View, The Chew, Rachel Ray, Oprah, or Ellen. One might reasonably expect that sales messages that appeal to randy women who want to neuter their life-partners would be placed in shows that pull in that audience (and I'm not suggesting it is a small audience). But what advertising agency meeting ended with "and we're going to run this during Sunday Night Football"? Primetime TV spots are expensive. Commercials are strategically placed where there is a high expectation of favorable response. These ads are the snipers at the front line of the War On Men.
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